We are proud to share that Multimac has been featured in the Daily Express, one of the UK’s best-known national newspapers. The article shines a light on what makes Multimac genuinely different from anything else on the market and why, for families with three or more children, it continues to change lives.
Here is a look at what the Daily Express covered, and why it matters for parents who are still searching for a solution.
That is how the Daily Express described Multimac, and it is a claim that stands up. There is nothing else like it. While other manufacturers focus on making individual seats slightly thinner or adding a few extra features, Multimac has solved a problem that the rest of the industry has simply ignored: how do you safely seat three or four children across the back of a standard car?
The answer, as the Daily Express recognised, is a bench-style seat system built from aerospace-grade aluminium, available in seven different widths, and capable of fitting everything from a Mini to a Rolls-Royce. Three or four children. One row. Your existing car. No compromise on safety.
It is a genuinely original piece of engineering, and it is gratifying to see national media recognise it as such.
The Daily Express told the story of founder Kevin Macliver, the mechanical engineer who set out to solve his own family’s problem and ended up creating a product that families across the world now rely on.
As Kevin explained in the piece: “The usual two-child car seat limit is a universal problem, and we solve that.”
It is a simple statement, but it captures everything. The two-seat limit is not a law. It is not a technical constraint. It is simply the assumption that no one in the mainstream car seat industry has ever bothered to challenge. Multimac challenged it, solved it, and built a business around the result.
Kevin’s daughter Minty now works alongside him, which speaks to the family-at-heart nature of the business. The people making Multimac understand exactly what it is like to need it.
One of the key points highlighted in the Daily Express article is Multimac’s R129 accreditation. This is the most rigorous international car seat safety standard currently in force, and achieving it required a significant investment of both time and resources.
Multimac has put over £750,000 of self-funded investment into the business, including £250,000 specifically on testing and registration. That is not a small number for a British manufacturer of this size, and it reflects just how seriously safety is taken here.
The R129 standard is not just a box-ticking exercise. It has opened doors to international recognition and given families in the UK and around the world confidence that Multimac meets the highest bar the industry sets.
For more on how Multimac’s safety credentials work, take a look at our safety page.
The Daily Express piece also drew attention to something that often goes unnoticed: almost everything that goes into a Multimac is made in Britain.
Aluminium frames come from Bedford. Bolsters and headrests from Wednesbury. Legs and feet from Tamworth. Final assembly takes place in Coventry. Around 85% of components are sourced domestically, supporting UK jobs and giving Multimac tight control over quality at every stage.
This is not just a good news story for British manufacturing. It is what makes Multimac so consistent. When you control your supply chain, you control your product.
The Daily Express identified the wide three-seater Superclub as Multimac’s most popular model, and it is easy to understand why. It fits comfortably in a wide range of vehicles and accommodates three children from birth through to 12 years, all in a single row.
As Kevin put it in the article, “you could not get four children across even a huge American car” using standard seats. With Multimac, you can do it in a VW Polo or a Honda Jazz.
That is the proposition in a nutshell. Families with three or four children do not need to sell their car and buy a seven-seater. They need a Multimac.
The Daily Express also touched on Multimac’s approach to the product lifecycle. Because Multimac seats are built to such an exceptional standard, they last. And when legislation changes or a family no longer needs their seat, Multimac takes it back.
The Pre-Loved scheme means Multimac collects used seats, strips and rebuilds them to R129 specification, and resells them with a two-year warranty at a saving compared to a new seat. The article noted that Multimac recycles 87% of each seat by value, which is a remarkable figure.
For families who want the Multimac experience at a lower entry cost, or who are thinking about sustainability, the Pre-Loved scheme is worth exploring. You can find out more on the Multimac website.
If you have three or four children and have been wondering how other families manage the school run, the motorway trip, the weekly shop with everyone on board, the Daily Express feature is a useful reminder that there is an answer. It exists. It is made in Britain. It is safety-certified to the highest standard. And it fits in the car you already own.
Multimac’s customer base spans the full range, as Kevin noted in the article: from those with limited budgets driving 20-year-old vehicles, to those with considerably more to spend. The product works across the board because the engineering is sound, and the problem it solves is universal.
If you would like to explore whether Multimac is right for your family, the best place to start is the product selector on the Multimac website. You can also get in touch directly to speak to the team about your specific car and family setup.
And if you missed the Daily Express article, keep an eye on the Multimac news section for updates as further coverage lands.
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